Mobile as TV?

   All you need is an Internet enabled phone and a
decent display and you can catch your favourite
shows in the lunch hour, or while commuting in car
or on the Metro or at home (when the TV is taken by
someone else in the family). Not only do you get to
watch the shows live but you can also go back to past
episodes. And a lot of the channels are free now. The
initial apps used to be paid ones, but things changed
with the arrival of apps like NexGTv, which offered a
lot of channels free of cost.
A significant aspect of mobile TV is
that it offers two-way communication.
Unlike a cable TV where a user has no
option but to see what is being offered,
mobile TV gives a user options like
fast forward and rewinding. Live TV is
another noteworthy feature of a mobile
TV - services like Tata Sky’s Everywhere
TV and Airtel’s Pocket TV have started
offering Live telecast of regular TV
shows as well. Indeed, the ease and
level of control one enjoys with mobile
devices is difficult to rival, which is why
mobile TV is gaining popularity. Vikram
Mehra, Chief Commercial Officer,
Tata Sky, points out, “Our research has
shown that lifestyles are getting busier
in today’s day and age. People spend
hours in transit or waiting daily. More
than 60 per cent of the Tata Sky users
use Internet to view videos on their
smartphones and tablets either at home
or at office. A large percentage of people
view our service (Everywhere TV)
while travelling or returning from work.”

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